V Cast Christianity: Faith For Profit
Posted by Liz Everette on February 9, 2007
Filed Under Cellphones | Stumble This
Verizon announced that it is partnering with Unity in Values to launch another V Cast channel. This is one is youth oriented, featuring music and extreme sports. Sounds like every other channel out there. Oh, right. This is “The Mobile Word.” The Christian V Cast channel.
Now I don’t have a problem with religion. I don’t really even have a problem with religions selling out, or at least co-opting all the secular things I hold sacred. But you have to wonder: what is the point of all of this?
Salvation is one of those things that I had always thought was free. But here, you’re adding a $15 monthly cost or $3 daily cost for the V Cast service, another few bucks for FaithMobile’s Bible verses via text, and not to mention a glut of Tobymac ringtones.
Faith-based everything may be huge right now but this is a for-profit business, and last I checked, religious organizations are not-for-profit. Someone is making a huge chunk of money off of the people getting saved by cell phone. You’re not a soul to be saved, you’re a demographic component to be counted and marketed to.
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