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CES 2007: Sony Wins Emmy For Sixaxis Controller

So what’s the deal with the Emmy? Are they giving them away to anyone who wants one now? Are they filled with chocolate or something?

Apparently Sony has been recognized by the National Academy of Television Arts and Sciences with a Technology and Engineering Emmy Award for the PS3 SIXAXIS wireless controller. They will be receiving this honor at an awards presentation at CES tonight. They will also be honored with a CES Best of Innovations Award for 2007, PC World’s 20 Most Innovative Products Award, Sound & Vision’s Editor’s Choice Award and Digital Entertainment Group’s (DEG) Emiel N.Petrone Digital Innovation Award.

How did Sony win this and not Nintendo?

Full press release after the break.

PLAYSTATION 3 Receives Multiple Awards and Honors at CES 2007

LAS VEGAS, Jan. 8 /PRNewswire/ — Sony Computer Entertainment America
(SCEA) today announced that it has been recognized by the National Academy
of Television Arts & Sciences with a Technology and Engineering Emmy Award
for the PLAYSTATION(R)3 (PS3(TM)) computer entertainment system’s
SIXAXIS(TM) wireless controller. SCEA will receive this distinguished honor
at an awards presentation being held tonight at the International Consumer
Electronics Show (CES) 2007 in Las Vegas.

The SIXAXIS wireless controller comes standard with PS3 and enables
gamers to harness the potential of the world’s most powerful computer
entertainment system. Developed by refining the popular original
PlayStation(R) controller, the de facto standard in gaming with several
hundred millions units shipped worldwide, the SIXAXIS wireless controller
features motion-sensing technology to detect natural and intuitive
movements for real-time and high precision interactive play, acting as a
natural extension of the user’s body.

Further illustrating its industry leadership, SCEA will be honored with
several other awards at CES for the powerful technology and innovative
engineering behind PS3 including the CES Best of Innovations Award for
2007, PC World’s 20 Most Innovative Products Award, Sound & Vision’s
Editor’s Choice Award and Digital Entertainment Group’s (DEG) Emiel N.
Petrone Digital Innovation Award.

“The overwhelming consumer demand and critical acclaim for PS3 is a
testament of the platform’s strength and the industry’s desire for a true
next-generation entertainment system,” said Jack Tretton, president and
CEO, SCEA. “The full potential of this powerful machine has yet to be
realized — what you’ve seen so far is just a taste of what will be on the
table for 2007 and years to come.”

PS3 will be on display during the 2007 International CES tradeshow,
January 8-11, in the Sony Electronics Booth #14200 in the Central Hall of
the Las Vegas Convention Center.

About Sony Computer Entertainment America Inc.

Sony Computer Entertainment America Inc. continues to redefine the
entertainment lifestyle with its PlayStation(R) and PS one(R) game console,
the PlayStation(R)2 computer entertainment system, the PSP(R)
(PlayStation(R)Portable) system, and the ground-breaking PLAYSTATION(R)3
(PS3(TM)) computer entertainment system.

Recognized as the undisputed industry leader, Sony Computer
Entertainment America Inc. markets the PlayStation family of products and
develops, publishes, markets, and distributes software for the PS one game
console, the PlayStation 2 computer entertainment system, the PSP system
and the PS3 system for the North American market. Based in Foster City,
Calif. Sony Computer Entertainment America, Inc. serves as headquarters for
all North American operations and is a wholly owned subsidiary of Sony
Computer Entertainment Inc.

Visit us on the Web at http://www.us.playstation.com .
NOTE: PLAYSTATION, PlayStation and PSP are registered trademarks and
PS3 is a trademark of Sony Computer Entertainment Inc

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