Blizzard has been going to great lengths to promote the Warlords of Draenor expansion for World of Warcraft. In the US, they had a giant battle axe chop a taxi in half in Times Square while China had some of its McDonald’s briefly themed to WoW. Now, they’re turning to subway stations with this Dark Portal installation in Shanghai.
The portal has a screen on one side and a camera on the other so that if you walk in front of the camera it will display your image on the screen as though you’re on another plane. Every now and then an in-game character pops up as well. This subway station has 18 different exits going to 6 shopping centers, 2 campuses, and a Catholic cathedral so the portal is seeing plenty of traffic.
See more pictures and a video after the break.