You heard it right, the people over at Yahoo News are reporting that Movie theatres are going to keep upping there ads within the theatres.
Ad forecasters at ZenithOptimedia said on Monday that spending on in-theater ads, usually shown before the trailers, rose by 18% this year to $400 million – and likely will go up by about 15% each year through 2008.
The worst part is no matter what, they are going to keep blaming P2P sites for crappy sales, when in actuality the ads are probably the reason people don’t go. I know Im personally not pleased with this decision, with a lot of households having Big Screens now, I think this will make even more people call up NetFlix and settle in.
Source: Yahoo News
Posted by Paul