Is Microsoft About To “Pull A Wii” With The 360?
Posted by Sean Fallon on February 27, 2007
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Xbox chief Peter Moore had some very interesting things to say regarding the upcoming strategy for the 360. It seems that the success of the Wii has inspired some changes over at Microsoft.
“From a first-party point of view, it’s not just about E-rated games, it’s going to be about the experience that, quite frankly, Nintendo has done a tremendous job in capturing, in bringing back fun - if you will - to the gaming platforms”, said Moore in an interview with Game Informer.”
“But we’ve got a few tricks up our sleeve as well to be able to do that. It’s not something that we’re going to be shy about, and it’s not something that we’re not painfully aware of that needs to be changed by this holiday. That has been the strategy all along, and we’ll be making some more announcements in the coming month or two.”
If that wasn’t interesting enough, Moore elaborates on the changes saying:
“It’s actually not games. It’s more experiential than that. And again, since the day I saw Iwata-san pull the Nunchuk controller out from under his podium a few years ago at TGS, I’ve always realized that was the right thing for Nintendo … to be successful in this next generation.”
“And it was always going to be a challenge for us. So, we have plans. This does not come as a surprise. Our strategy has been laid out for us years in advance, and you’re going to see some of that this next holiday and beyond.”
Naturally, that will lead many to believe that Microsoft may be cooking up some sort of motion controller, but only time will tell on that one. Either way, I’m excited about the news. Microsoft has an excellent product with the 360 and I admire their commitment to fans and their willingness to acknowledge a competitor with far less bs than you would find from Sony execs. Hopefully, Microsoft will focus on fun as opposed to simply ripping Nintendo off.
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