“I only watch the Super Bowl for the commercials” is one of the most baffling things an actual human can say with their mouth, but those of you who enjoy the capitalism breaks in your sports events should be pretty bloody happy with this commercial from The Pokémon Company for… well, Pokémon. Specifically, the game’s 20th anniversary. Blimey, I feel old.
With a budget of millions, this trailer kicks off with an interesting tone that feels more at home in a sports brand commercial than a video game. As the ad unfolds, however, it becomes clear what they’re promoting.
The entire, uncut commercial has been posted ahead of the actual Super Bowl, where it’ll be broadcast at the beginning of the third quarter of the game. You can watch it in the player below, because we’re nice like that.