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Sega Hid A Message On Its Arcade Bags For Two Years


Sega’s been having a little fun at the expense people who play their crane machines.

If you win a prize in one of the machines, known as “UFO Catchers” in Japan, staff at the Sega arcade in Ikebukuro will hand you a Sega-branded bag to carry it in. The Sega logo on the bag, pictured above, is surrounded by a gentle motif of squares and circles at the top and bottom. No big deal right?

A sharp eye might look at that and think, “Hang on, that looks like Morse Code.” And you’re right – one knowledgeable arcade-goer in Japan took the time to decipher the code, and the resulting message is delightfully tongue-in-cheek.

The Morse Code reads, “UFO CATCHER IS NOT A VENDING MACHINE.” Sega’s own Twitter account retweeted it, along with the caption “Looks like someone’s figured it out…” in Japanese. Then, across two tweets, they noted the following:

Unlike a vending machine, where you know exactly what’s going to happen, with a UFO catcher there’s the suspense of not knowing whether or not you’re going to be able to win the prize, and the designer wanted people to enjoy that special kind of excitement.

There’s something wonderfully delightful about this – a Morse Code message, hidden in plain sight for anyone who has the wherewithal and the interest in deciphering it. It’s not part of some marketing gimmick, it’s not a clue in an ARG to promote some daffy new Sonic the Hedgehog game. It’s just a bit of fun created by a designer that the company ran with. That’s the sort of magic we attribute to Sega’s glory days during the late ’80s and early ’90s.

With a wonderful attitude and sense of humor like this, it’s a shame they’re not still a major player in the home console market. Imagine how much fun their hardware reveals would be today compared to the competition. Oh well…

(via RocketNews 24)


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