In what is obviously a rumor, and one that Microsoft would never comment on, 1UP has a small article that talks about the possibility of Microsoft redesigning their box to allow them to drop the price around the holidays, many reporting up to $100 off.
With the PS3 already pricing themselves into a market unto themselves, it is not really clear if there is a need to do this. They will take a revenue hit, and to what end? I think they already have a leg up on Sony, and I am not sure $100 off will attract enough people to make the move worthwhile. I doubt they are going to get the cost down $100 to match the reduction, and they probably don’t need to be losing even more money on each console. Then again this may just be some people’s wishful thinking.
Posted by Jeff