Adobe CEO Bruce Chizen has revealed that his company will be introducing a free online version of its Photoshop software within the next six months.
The product is designed to be an entry-level version of the software, and it will be paid for through online advertising campaigns.
“That is new (for Adobe). It’s something we are sensitive to because we are watching folks like Google do it in different categories, and we want to make sure that we are there before they are, in areas of our franchises,” Chizen said.
Chizen also noted that Adobe will be pursuing other opportunities on the web in the near future in an attempt to diversify its product portfolio.
This is definitely good news for anyone who would like to edit their photos without dropping $700 on the software. Hopefully the online version will retain enough of the functionality we have come to expect from the Photoshop line to make it truly useful.