The Power Aware Cord from the Interactive Institute is a concept device intended to increase energy use awareness through visualization. In other words, the more power you use, the more it glows.
“The current use of electricity is represented through glowing pulses, flow, and intensity of light. Expressing the presence of energy through light can inspire people to explore and reflect upon the energy consumption of electrical devices in their home.”
Sure, it is a guilt trip – but it looks really cool.
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