
After years of pissing me off, Blockbuster has finally done something positive with their “Total Access” online program.
Heres how it works:
If you rent a movie via their online store, you can either return it through the mail or through a brick and mortar store. Either way, the next movie on your list will be immediately shipped. Users can also receive a free in-store movie rental plus a free in-store rental coupon each month for each DVD returned to a Blockbuster location. Essentially, this will allow subscribers to vastly increase the amount of movies that they take home each month under their plan.
Blockbuster also noted that “movies exchanged or obtained with coupons in stores do not count against the total number of DVDs that online customers are allowed by their subscription plan, but those rentals are subject to in-store due dates.”
I was still a little unsure about the whole in-store exchange for online rentals policy, so I checked the FAQ and found the following:
“Instead of receiving just a few movie e-Coupons each month, now you can get unlimited free in-store movie rentals whenever you want, simply by bringing any online DVD sealed inside a return mailer into your local, participating BLOCKBUSTER store. And for those times when you find yourself without a movie or a return mailer, you’ll receive one monthly movie e-Coupon to use just in case. The bottom line: you’re getting more, free, in-store movie rentals, at no extra charge.”
As far as I’m concerned this program would be a good reason to switch from Netflix. Hopefully they could do something similar for game rentals in the near future.
Total Access plans range between $5.99 and $17.99.

