Taking a page out of their cable TV model of selling service, ESPN’s new Web service, ESPN360, is trying to sell their service directly to Internet providers who can then either swallow the cost as a cost of doing business, or pass the cost onto their subscribers. One guess as to which it would be.
I certainly hope that my provider does not purchase this on my behalf. If I want a service that I have to pay for, I want to choose that for myself. I don’t want to increase my costs with pre-purchased content I may or may not ever use. I don’t like it on cable TV, and I would like it even less for my internet access. Lets just hope this goes nowhere. First of all, ESPN has always been one of the most expensive channels for cable providers to offer on a per customer basis. While I understand this would be much easier for them than trying to sell to individual users who actually want it, this would be the end of the current internet model, and I have no desire to go where this would lead.