Google had originally announced that all transaction fees on Google Checkout would be waived until the end of 2006. However, it appears that the company has decided to be extra generous by extending the promotion for an entire year.
“From November 8, 2006 through December 31, 2007, we’ll process your Checkout transactions for free, even if you aren’t an AdWords advertiser. If you’re already an AdWords advertiser, we’ll process your Checkout transactions for free regardless of what you spend on AdWords.”
I have to admit, that is one hell of a deal. It is definitely a huge incentive to try out the service, and despite the huge upfront cost for Google, it should prove successful in attracting and retaining online merchants.
