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Match.com and Yahoo Personals Sued over “Date Bait”

As if finding a date wasn’t hard enough…

According to Reuters, “Match.com, a unit of IAC/Interactive Corp., is accused in a federal lawsuit of goading members into renewing their subscriptions through bogus romantic e-mails sent out by company employees. In some instances, the suit contends, people on the Match payroll even went on sham dates with subscribers as a marketing ploy.”

Yahoo! Inc. Is also being sued over allegedly posting fictitious dating partners on their personals site to give the impression that plenty of singles were signing up.

Formally, both companies offered no comment on the lawsuits – ‘but Match spokeswoman Kristin Kelly said the company “absolutely does not” employ people to go on dates with subscribers or to send members misleading e-mails professing romantic interest. The company has about 15 million members worldwide and 250 employees, she said.”

The initial lawsuit was filed after a man named Matthew Evans reported that the woman he met on the site was, in fact, employed by Match.com. His laywer noted that ” Match set up the date for him because it wanted to keep him from pulling the plug on his subscription and was hoping he’d tell other potential members about the attractive woman he met through the service.” He went on to say that the woman eventually confessed to being employed by Match.com.

Posted by Sean

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