Five bus shelters in San Francisco have been equipped with ads that give off the scent of freshly baked chocolate chip cookies.
The campaign, launched by the California Milk Processor Board, utilizes MagniScent techology – which is basically a scented oil sandwiched between the cardboard cards on which the ad is placed.
It costs about $30 to add a scent to a shelter and the smell should last about one or two weeks.
Mmmmm. Chocolate chip cookies and urine. Delicious.
