Now I value creativity as much as the next guy, and I understand that concept designs are intended to be free from conventions, but this tree house fridge is just plain retarded.
I wouldn’t even know how to approach this thing if confronted with it out in the wild. Plus the tree fridge seems to put too much emphasis on fruit and not enough emphasis on beer and cakes. As you can see from the pictures after the break, the bottom portion is only wide enough to accommodate a Pringles can and a Milk carton. Where will people put their gigantic hams and pizza boxes?