Sherlock’s UK Premiere Date Announced In The Best Possible Way

sherlock lives

The lucky folks in the United Kingdom get to see Sherlock sooner than us. Though the premiere date was revealed for the U.S. over a month ago, the release date information for the U.K. just got official over the weekend. The marketing team put it out there in a creative fashion: a hearse. The date January 1, 2014 was laid out in flowers. Perfect. Mark Gatiss even hinted at the reveal:

I think Sherlock would approve of this unconventional approach.

(via BuzzFeed)

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