The lucky folks in the United Kingdom get to see Sherlock sooner than us. Though the premiere date was revealed for the U.S. over a month ago, the release date information for the U.K. just got official over the weekend. The marketing team put it out there in a creative fashion: a hearse. The date January 1, 2014 was laid out in flowers. Perfect. Mark Gatiss even hinted at the reveal:
Should you be around Baker St, Gower St or even Bart's tomorrow morning, look out for a certain vehicle containing special news…#Sherlock
— Mark Gatiss (@Markgatiss) November 28, 2013
I think Sherlock would approve of this unconventional approach.