Awesome “Star Trek Into Darkness” Marketing In Taiwan

trek

Star Trek Into Darkness opens in the US this month but the coolest marketing ever is happening in Taiwan. This mock-up of Benedict Cumberbatch locked in his cell was spotted in the Ximending Shopping District. I wonder what’s on the reverse side of his cell? Is there a door so you can climb inside and be locked in with him? Because that would make this one of the best marketing gimmicks in the history of marketing.

(Sketchlock via The Mary Sue)

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