Personally, I enjoy the experience of going out to a theater to watch a movie, but Prima Cinema seems to think that there are enough customers out there that are willing to spend a one-time fee of $20,000 (for the digital delivery system) and $500 per movie to watch a first run flick on the same day that it hits theaters.
In fact, Prima Cinema plans on being in 250,000 homes within five years.
Yeah, good luck finding that many rich shut-ins that simply can’t wait a few months to watch Harry Potter on Blu-ray.
Either way, this sort of early distribution appears to be on the horizon for all of us. Time Warner cable is planning to test a similar service as early as next year that would charge $20 or $30 for customers that would like to watch movies within a month or two of their release in theaters.
Surely, that will be good news to all of the pirates out there.