Yes, That Was a Giant Starfleet Insignia Recently Spotted In London’s Sky [Video]

Star Trek Symbol London

Just when you think everything’s been done to promote a movie, studios come up with something new and fresh to garner attention. The studio behind Star Trek Into Darkness worked with Ars Electronica Futurelab to create a nighttime display that London residents probably won’t forget any time soon.

They used 30 LED-illuminated quadrotors (drones) to create a 308 foot tall display of the Starfleet insignia. And it rotated! It makes an impression.

See it come together in the video after the break.

(via The Verge)

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