Just when you think everything’s been done to promote a movie, studios come up with something new and fresh to garner attention. The studio behind Star Trek Into Darkness worked with Ars Electronica Futurelab to create a nighttime display that London residents probably won’t forget any time soon.
They used 30 LED-illuminated quadrotors (drones) to create a 308 foot tall display of the Starfleet insignia. And it rotated! It makes an impression.
See it come together in the video after the break.
(via The Verge)