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March 10th Is Going To Be ‘Buffy’ Day

“Welcome to the Hellmouth”, the first episode of Buffy the Vampire Slayer, premiered on March 10th 1997. Damn…20 years ago. But hey—don’t let that “I’m old” feeling overwhelm you—this is a happy occasion. Fox has a whole bunch of stuff lined up to celebrate this milestone (while cashing in on that sweet, sweet nostalgia money). Check out the press release and product images below for all of the details.

Los Angeles, CA (March 1, 2017) – The genre-busting cult classic from Joss Whedon, Buffy the Vampire Slayer turns 20 years old on March 10, 2017! To celebrate Buffy Summers, the Scoobies and all the monsters that go bump in the night, 20th Century Fox Consumer Products announces exciting product launches – from board games to new books to fashion accessories to apparel — and multiple fan-focused activities including a “Sunnydale High Yearbook Contest” offering a trip to 2017 San Diego Comic Con.

Plus, on the anniversary, fans can tune-in to relive the two-part premiere episode on Pop (to find your channel go to on March 10th at 9 AM ET/PT.

New Buffy Merchandise
Fox Consumer Products announces a wide-range of key licensing partners including Dark Horse, Simon & Schuster, Insight Editions, Hot Topic, Harper Design, AC/DC Apparel, Jasco, Upper Deck, Ripple Junction, and more to showcase everything from unique Buffy apparel and accessories to board games to brand new books and comics.

In addition, BoxLunch, a pop culture gift and novelty gift store with a cause, has partnered with 20th Century Fox Consumer Products to mark next week’s 20th Anniversary of Buffy the Vampire Slayer with an exclusive promotion across all their U.S. retail locations and online website. While simultaneously helping to provide meals to those in need, BoxLunch celebrates the beloved series with an assortment of products that include never-before-seen themed apparel, accessories, jewelry, and books. The merchandise will hit shelves and on March 10, 2017 and to fulfill their charitable mission, for every $10 spent in-store or online, BoxLunch helps to provide a meal to a person in need via their philanthropic partner Feeding America.

Online Initiatives to Celebrate Anniversary
On March 10th the Sunnydale High Yearbook Contest launches across the United States. With a prize of a trip to San Diego Comic Con fans will be rewarded for uploading their high school class photos — and providing their best Buffy caption in the form of a “senior quote”. Participants will be able to share their submissions across their Facebook and Twitter feeds. Contest details and rules will be found on

Additionally, the best-selling recent release, Buffy the Vampire Slayer Adult Coloring Book, is the inspiration for “drawing in” fans eager to wish ‘Team Buffy’ a Happy Anniversary. On Friday, a selection of complimentary designs from the Buffy the Vampire Slayer Adult Coloring Book will be unveiled on the BoxLunch & official Buffy Facebook pages, allowing Buffy enthusiasts to color and submit personal anniversary messages. Using the hashtag #BuffySlays20 fans are encouraged to share their designs and messages across social media.

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