DC Comics recently applied for a trademark on a new logo and the internet was not impressed when the news broke earlier this week. DC Entertainment has now officially revealed their new brand with the following images. From the press release:
“It’s a new era at DC Entertainment and the new look reflects a dynamic, bold approach while at the same time celebrates the company’s rich heritage and robust portfolio of characters,” stated John Rood, EVP of Sales, Marketing and Business Development for DC Entertainment. “It was just a few months ago that Superman, Batman and many of our other Super Heroes were updated when we launched DC Comics – The New 52 and now it’s time to do the same for the company’s identity while remaining true to the power of storytelling which is still at the heart of DC Entertainment.”
I don’t get the dynamic feel from the logo at all. I think it looks like a boring sticker. Like one of the free ones people pass out at Comic-Con that just end up covering the sidewalks.
Check out the entire line of logos after the break and let us know in the comments or on Facebook/Twitter if you feel any differently about the design.