DreamWorks Animation, CEO Jeffrey Katzenberg is a big fan of Breaking Bad and truckloads of money, which is why he offered the creators $75 million to make just three more episodes. His plan was to release them bit by bit online over the course of a month and have people pay to see the new episodes. This was, of course, before he knew how the series ended.
I had this crazy idea. I was nuts for the show. I had no idea where this season was going. The last series cost about $3.5 million an episode. So they would make more profit from these three shows than they made from five years of the entire series. I said (to them), ‘I’m going to create the greatest pay-per-view television event for scripted programming anybody’s ever done.
If his plan had played out, the 180 new minutes of Breaking Bad would have been released in six minute segments online each day for thirty days at a cost of up to a buck a segment. I’m betting that, if the storyline had made it possible, fans would have opened their wallets—but they probably wouldn’t have been happy about it. Seems that it would be much more logical to charge a flat $10 for each episode.