
If you recall, I recently lamented the fact that these Canon 70-to-200mm L-series white lens coffee mugs were given to reporters at the Olympic Press Center, but were not available to the general public. This isn’t the first time the concept of integrating lens and mug has been toyed with, but up until this point no actual products have materialized.
Well, it seems that Canon was preparing to offer it all along—the mugs are now available for pre-order as a Canon Canada exclusive priced at $30 CAD or $29 US. Shipping starts on April 16th.
Product Page ($30 CAD or $29 US via Doobybrain)

Apparently, Canon gave out these insulated coffee mugs shaped like a 70-to-200mm L-series white lens at the Olympics press center. Obviously, this ranks up there among the coolest swag ever handed out.
Interestingly enough, a similar concept popped up a few years ago. The idea was popular then and it’s popular now—so why hasn’t a manufacturer like Canon made a version of this mug available to the public? It would sell like crazy.
(PDNPulse via Crunchgear)