marketing

With yesterday’s announcement that Activision’s next Call of Duty game will be revealed on May 1st during TNT’s broadcast of the NBA playoffs, its only natural that viral marketing efforts are sure to follow. One of the first examples comes from the YouTube series “FPS Russia”, who demonstrated a military quadrotor with a machine gun. As cool as it is to watch, it’s completely fake:

“’I can tell from the pixels’ arguments aside, there are a few things which should be setting off your BS sensors in this video. Mostly that it’s just too good to be true: 30 mph top speed; slim, sophisticated design; unidentifiable weapon; and shockingly good picture quality on the hand-held tablet. Not to mention that this robot would be way ahead of any comparable device available today, nor the ludicrous concept of loading an enormous explosive into a piece of expensive military hardware.”

There’s also the fact that an extremely high-tech piece of technology would be given the same name as Bart Simpson’s putter. Whatever the case, you can at least marvel at technology’s ability to fake something it can’t yet produce.

Check out the video after the break.

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This little girl is asking all the right questions. Riley, like many of us, doesn’t understand the need for toys to have gender separation. In my opinion, those pesky pink and blue aisles at toy and department stores only serve to segregate. She points out that the colors trick us into only buying princesses for girls and superheroes for boys. It pushes girls towards Barbies and boys towards model cars. She states it simply and honestly, “Some girls like superheroes, some girls like princesses. Some boys like superheroes, some boys like princesses.”

Why does everything need to be different colors? We wonder the same thing, kid.

Watch the adorable video after the break.

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seth_godin_action_figure

Seth Godin, marketing guru and fellow blogger now has his own action figure complete with accessories like a mini-book of marketing secrets, a mystery gift, and some kick-ass mismatched socks. Your Gi-Joes will undoubtedly be quaking in their plastic boots in the presence of a figure this dynamic. The only question is —where the hell is my action figure?

Product Page ($8.95 / Seth Godin’s Blog)