Force Friday Begins 18 Hours Early With A Global Toy Unboxing Event


September 4, aka Force Friday is almost here. It will be your first chance to buy Star Wars: The Force Awakens merchandise. To celebrate (and whet your appetite) Disney, Lucasfilm, and Hasbro are doing a worldwide, live, toy unboxing event. 18 hours, 15 cities, 12 countries.

See Also: Hasbro’s Official ‘Star Wars: The Force Awakens’ Toy Guide For Force Friday

The 18 hour event will include live unboxings, trailers, footage from recent Star Wars events, commentary from special guests, as well as product videos and demos –– all of which will lead up to the Force Friday midnight store events around the world.

The livestream will run on the The Star Wars YouTube channel starting in Sydney, Australia at 7:45 a.m. local time on September 3rd (5:45 p.m. EDT September 2nd) and end at Lucasfilm at 8 a.m. PDT (11 a.m. EDT) on Thursday, Sept. 3.

Get a sneak peek of what’s to come after the break.

You can check out the full schedule on

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