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Hasbro Is Changing How Fast Transformers Can Transform And Roll Out

optimus prime

The Transformers are best known for, well, transforming. The fun of playing with Transformers was the idea that something like a truck or a boombox or a jet could turn into a seriously kickass robot.

For the last 30 years, Hasbro has been making Transformers toys and, for the most part, the transformations were complex enough to require an instruction book. However, the new Transformers: Age of Extinction figures will transform differently than in the past. According to The New York Times, “Hasbro is revealing a new look for the toys, including simple maneuvers that will complete a transformation with the push of a button or flick of the wrist.”

But fear not, it looks like they’re still looking out for hardcore collectors. The Times also mentions that “Hasbro will continue to make complex Transformers for adult fans who have collected the toys since their inception 30 years ago. But the new design is intended to re-engage parents and children, who found the transformations too challenging.”

What do you think? Is it a good idea for Hasbro to try and scale back the difficulty to make Transformers more accessible to a wider customer base or is the difficulty of the transformation part of what makes the Transformers line what it is?

(via io9)


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