The newest LEGO Group SDCC Exclusive has been revealed and it’s something unique that collectors will undoubtedly be clamoring for.
The LEGO DC Comics Super Heroes Action Comics #1 Superman set will retail for $39.99, but make sure you read up on the changes they’ve made to their retail exclusives policy for the con. You have to win a drawing in order to purchase their SDCC sets this year. That might make it more difficult for people to buy up sets just to sell them on eBay.
Check out more pics and the updated policy after the break.
LEGO SDCC Retail Exclusives: Winning ticket required for purchase
You must first enter the drawing by picking up a ticket (see below) and then attendees go to the LEGO booth to redeem their ticket if they have a winning ticket and purchase the set at the LEGO booth. The LEGO booth will be located in Hall D, booth #2829.
Ticket Drawing Location: Pavilion Terrace (Upper level outside Sails Pavilion).
Attendees must first enter the main Convention Center entrance from the line at the front of the main building. Entry to the LEGO retail drawing at the Sails Pavilion will be from this line. Depending on the crowds, this line may start moving as early as 7:00am until supplies last.
Location includes multiple stairs. ADA attendees with mobility issues should go to the lobby B doors and use the glass elevators for access to the Sails Pavilion. They will be let up to the Sails Pavilion at the same time as the rest of the attendees.
Attendee badges only. One drawing per person, per day
Handicapped participants are encouraged to utilize official SDCC placeholder
Random drawing is for a chance to get a ticket to purchase at the LEGO Booth
Sets will not be distributed at the Pavilion Terrace
Must redeem ticket that day
If you’re not attending SDCC, you can follow @LEGO_Group for chances to win the set during the con.