I don’t mind ads if they’re clever, and this LEGO campaign from ad agency Ogilvy Bangkok certainly qualifies. It depicts children building their future careers out of LEGO by entombing themselves inside an astronaut, rock star, and firefighter figures. That makes sense because, when it comes right down to it, most jobs are suffocating. Check out the entire series below.
Apparently, Ogilvy plans to build the characters out of actual bricks as an extension of the campaign. Hopefully they will have an “independently wealthy” option that I can crawl into.