Swedish photographer Jens Lennartsson came up with the perfect excuse for turning himself into an action figure. He made 400 “GI Jens” that he then mailed out to potential clients.
WHY AN ACTION FIGURE?
Well, first of all: why the hell not!? Many photographers spend a lot of cash to design the perfect portfolio, print it and send to the people they want to work for. Just to have it disappear among hundreds of similar mailings. If you’ve ever been in touch with an art director, art buyer or owner of an ad agency, you’ll know that they have a zillion things to do and as many people to meet. Unless you make an epic impression, you’ll be forgotten. I needed more than a paper folder to stand out.
Lennartsson even created official unboxing and behind-the-scenes videos of the process it took to make the figures, just in case you’re thinking of trying something similar to promote your business.
See more pictures and the videos after the break…