When The Phantom Menace was released in theaters the first time around, the amount of available merchandise was insane. Retailers overestimated what fans would buy, and the market is left with a glut of Jar Jar tongue themed toys and loads of Pepsi tie-in products. As it turns out, plenty of concepts for toys and merchandise were rejected. Before the release, Jason Geyer and his co-workers were asked to design some concepts for Episode I. The fun part? They’d never seen the movie. Until they won the job, they had to use original trilogy characters and then the plan was to modify it to fit the new story.
It resulted in hundreds of concepts. Some of them are generic products just for Star Wars and several are designed with the Pepsi contract in mind. They’ve got everything covered; you’ll find a range of concepts including a Darth Vader Lava Lamp (want!), a R2-D2 travel thermos, and everything in between. I wouldn’t mind owning most of these sad, forsaken designs.
Check out a gallery some of our favorites after the break.
Additional concepts are available at AFI.