It’s been a few years since Disney acquired Marvel, and fans have been waiting for the new member of the family to be included in the parks. We’re finally getting our wish. An exhibit to promote the upcoming Iron Man 3 just opened at Innoventions in Disneyland a few days ago: Iron Man Tech Presented by Stark Industries. It’s a natural fit. The space is perfect for this kind of display, and it’s an area of the park in need of more foot traffic.
I made sure to stop in opening weekend, and Iron Man Tech makes me feel optimistic about Disney incorporating Marvel (and hopefully Star Wars) into their parks more prominently.
Read more (and see more pictures) after the break.
The Innoventions attraction in Tomorrowland hasn’t been the most popular, however it’s a good place to escape the weather on especially hot or rainy days, the Dream Home is fun to check out once or twice, and the ASIMO humanoid robot is neat to see. That said, there’s almost never a line to get into the building. The Iron Man 3 exhibit flipped the norm on its head. I waited in line for about 30 minutes to get in, and I saw the wait time stretch beyond that over opening weekend.
A line to get into Innoventions. That’s an encouraging sign they’re doing something right.
The cast member at the entrance seemed both happy attendees were actually coming into the building but also sad when people answered his question about what they were there to see and everyone answered Iron Man. I felt bad, so I quickly added I also wanted to see the pirate bedroom in the Dream Home again. Maybe I lied.
I beelined around the top of Innoventions to the Iron Man Tech exhibit. It’s awesome, but it is not giant. I found it to be completely worth my 30 minutes in line but don’t go in with crazy high expectations.
The exhibit wasn’t so much a display of Stark Industries tech as it was a display of prop replicas. If you went to San Diego Comic-Con in 2012, you’ll recognize the biggest part of the exhibit: Tony Stark’s Hall of Armor. The difference here is you don’t have to wait in an insane line, and you can get quite close to them. Once you’re in Innoventions, there’s plenty of space to move around and spend time taking in all the details and photographing yourself with every version of armor if you want. The Mark 42 takes center stage, and it is drool worthy.
Most people seemed to buzz right past the suits of armor from Iron Man 3 and get in line for a virtual experience that allows users to “suit up” in the Mark 42 armor. And no wonder! It was over an hour wait when I stopped by so I opted to hover and watch others try out the experience. The program uses a Microsoft Kinect camera to photograph the user and then a suit of armor is built around the person. They can then “control” the suit, including the repulsors, in a few tests.
It looked like fun but not amazing enough to wait that long in line.
JARVIS’ voice speaks over you the entire time; I’m not sure if Paul Bettany recorded lines for the exhibit or if they used a double. Either way, it sounded like him and my ears were happy.
Since I saw Captain America: The First Avenger I thought Tomorrowland or Innoventions would be a good home for the World’s Fair, and the Stark Expo seemed like a good fit when I checked out Iron Man 2. Hopefully this exhibit will be successful enough to push them into trying ventures like those in the future.
You can check out Iron Man Tech Presented by Stark Industries at Disneyland until September!