“My Little Pony” Arrives At Build-A-Bear Workshop, Bronies Rejoice

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Build-A-Bear Workshop released two brand new My Little Pony plush toys this week, and you’ve got to wonder if they realize they’re tapping into an entirely new market. Fans can now get Pinkie Pie and Rainbow Dash as well as accessories like capes, skirts and rainbow skates.

The store is also hosting special events through April 7th, encouraging guests to dress-up and take the pony personality quiz and recite the pony promise. Cosplaying bronies, now is your moment to shine!

See more pictures after the break…

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Product Page ($24-$55 via BuzzFeed)

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