Half-Life 3 is ware so vaporous that it has transcended into memery. Is it in development? Is it on hold? I’m beginning to wonder if it will ever happen.
That’s why many gamers might find the banner hanging outside the German convention center housing this year’s Gamescom to be cruel (in a hilarious way). It says “HALF-LIFE: 3” in white on the franchise’s signature orange. Upon closer inspection, it actually says “HALF-LIFE: 3 REDAKTEURE, DIE ES DAMALS GESPIELT HABEN”. Or “Half-Life: 3″ and “editors who played it back then”.
Yes, the banner actually promotes German gaming sites Giga Games and Spieletipps, who are proudly touting the fact that they have a trio of editors who played the original Half-Life when it was first released way back in 1998. Or, to put it simply, they’re trolling gamers around the world, and getting some free press out of it.
Well played, gang. Well played.