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XBox 360’s Desert Launch Party

Best Buy Logo

Best Buy and Microsoft have teamed up for a launch party in the desert – and they have invited 3000 very lucky gamers.

The “Zero Hour” party will take place in an “undisclosed location” that I like to call “an aircraft hanger in the city of Palmdale, 40 miles north of Los Angeles.” The party started last night at sunset and it will run until 12:01 am Tuesday morning – the official launch date for Xbox 360 in North America.

“We always want to be at the forefront when there’s new technology in terms of bringing it to our consumers,” Jill Hamburger, (that is her real name) vice president of gaming at Best Buy, said of the partnership.”

The fact that Best Buy and Microsoft have teamed up for this event has left many wondering whether Best Buy will receive the lion’s share of the consoles at launch.

“We believe that we’re going to have more than our fair share of those products,” said James Muehlbauer, senior vice president of finance at Best Buy.”

Hamburger offered no comment on the issue, citing that the allocation numbers are “proprietary”.

However, according to the information posted in this Nerd Approved article, Best Buy will receive around 42,200 consoles – which is roughly 12% of the total amount distributed nationwide.

Best Buy will undoubtedly benefit from the foot traffic that the launch of the XBox will generate – but if the numbers are correct, retailers are heading for a serious shortage of units for the holidays.

Source: Reuters

Posted by Sean

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