While Toys R Us still advertises their toys with a girls like Barbie/Boys like LEGO mentality, GoldieBlox is making advertising gold with this commercial that has 3 little girls building their own Rube Goldberg Princess Machine with a rewitten version of “Girls” by the Beastie Boys.
GoldieBlox started as a Kickstarter project and, thanks to the overwhelming response, engineer Debbie Sterling is now making her toys to help inspire girls to be just as badass at building and inventing as boys while still being able to enjoy feminine things.
Fun side note, the guys who build the Rube Goldberg machine in this video are the ones who did the OK Go! video.
Check out the video after the break. It’s totally worth it.
(via Huffington Post)