LEGO Is Now The World’s Biggest Toymaker

everything is awesome

If you’ve purchased a LEGO set recently, you’ve been instrumental in helping LEGO Group beat out Hasbro and even Mattel and their Barbie franchise to become the world’s top toymaker based on revenue and profit.

LEGO has seen double digit increases due in large part to the popularity of the LEGO Movie along with wildly popular sets like the Research Institute set (aka the Female Scientist set) which sold out in a weekend.

The question will be if they can keep the momentum going throughout the year. LEGO says they see the bulk of their sales in the period leading up to the holidays, so the big question will be if the LEGO power stays strong or if Hasbro and Mattel come back towards the end of the year to take the lead.

(via CNN)

Related Posts On Nerd Approved:

comments powered by Disqus