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Ex-Apple Employee Wants To Make The Fanciest Building Block Toys You’ve Ever Seen [Video]

We can all agree that Lego bricks are amazing. They are widely available, fun, and educational. Kids learn a lot from assembling the blocks, but what if it went a step further? What if the blocks actually did stuff without requiring custom programming and complicated electronic parts? Seamless Toy Company (founded by Ex-Apple employee Michael Rosenblatt) has come up with a product that does just that with their ATOMS building blocks, and they’re trying to raise funds on Kickstarter for production.

Their description:

ATOMS are modular, intuitive building blocks that give kids of any age the ability to make their toys DO things. And not just new toys – ATOMS were built to work with the stuff kids already have, like LEGOs, costumes, and even stuffed animals, Barbies and action figures. ATOMS don’t require any electronics skills or programming experience – or supervision from a parent with an engineering degree. In fact, kids can make all sorts of cool stuff within 5 minutes of taking ATOMS out of the box.

The sets sound and look cool. In one example, a monster built from the blocks will run away when the lights come on. There’s even a magic wand! They have the sets available for pre-order through Kickstarter and if it’s funded, product will start arriving in June of next year.

Watch the video and see some example toys after the break.

(via Mashable)


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